In this chapter i found myself reading some thing i knew already about the media world. The in depth thinking wen it comes to producing imagery is a basic known thing. Especially when in context to branches of media such as news papers, videos, hallmark cards and so on. The different types and categories however did catch my eye. But in the end it pretty much said that so many of them were just sub classes of one kind of thinking or viewing something and therefore lost my interest again. ( they should have used their own advice on researching interesting things and applying them to the subject matter.)
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